I'm in the middle of a logo / company branding project and did a lot of preliminary designs - a really fun process in my mind - trying to capture the brand of a coaching service for parents and communities with special needs children of all ages. I'm posting some of the ones we didn't go with, and I'm working on a final design right now (hopefully done over the weekend!)





I actually found it easier to "sketch" ideas directly into illustrator and run with them there, rather than do a whack of preliminary drawings in a paper sketchbook. Now all that's left is to put the finished logo onto a business card, letterhead, envelope, a flyer.... oh geez I'd better get working.