Logo design for a Metropolitan Zoo
This is my cubist giraffe. As is what usually happens, I'm sure, this was originally my least favourite and most hastily sketched of three thumbnail roughs we had to show our instructor last Friday, and of course it was the one that interested her the most. I had a hard time simplifying it (logos should be clean and simple, easily reproduced) without losing the freehanded-ness of the giraffe. So although I really like it now, I don't know how successful it is as a brand or a trademark. But it says to me (as much as zoos can): modern, metropolitan, ehrm....Paris.....?